Think of building a mobile app and every business will simply run into choosing the latest technology and developers!
It is a great thought, though! Mobile apps are the future and will dominate the market in the upcoming years.
Did you know?
As per the reports, Apple Store has more than 2.2 million apps while there are 2.8 million apps in the Google Play Store.
Considering such a fact, the growth of mobile apps is showing no signs of slowing down!
But pause your thoughts for a while!
Just answer this!
If you have no idea about your customers’ needs, demographics, preferences, buying habits, and more, your digital product will fail, eventually!
Just like some of the popular failed products like Apple Music, Yik Yak, and Hailo, neglecting customer research may land your app on the same track.
In this post, we’ll discuss the importance of customer research in mobile app development.
Understanding Customer Research
To put it simply, customer research refers to the research technique that helps you gain an understanding of your target audience. Furthermore, it gives you the necessary and deep insights into what your customers currently feel about your business and what they really expect. Doing extensive customer research may help you gain;
- Is it the right time to launch your app?
- What features to include in the mobile app?
- Will the app solve the customers’ problems?
Significance of Customer Research in Mobile App Development
Let’s take a look at the reasons that show why customer research plays an important role in mobile app development.
1. Helps You Choose Between Android & iOS
Remember that if you don’t where your customers are, whether on Android or iOS, you cannot make a decision and eventually, run into losses. On the other hand, when you do prior research about your customers like what devices they use (Android or Apple) often, you can then build either an Android app, an Apple app, or a cross-platform app. Remember that both these platforms have a different customer base.
Speaking of the facts, Android has a significant market share of over 80% while iOS has nearly 30%. But the latter is preferred when it comes to in-app purchases. If your target audience is on Android then consider Android app development services. On the contrary, you can search for iOS app development agency in the case of Apple users.
2. Don’t Overlook Your Business Nature
Another major importance of customer research is to ensure you pitching the target audience. When you are aware of the nature of your business, you can easily make the right move and choose your target audience rightfully.
Let’s say if you’re an eCommerce business then your audience will be huge. In such cases, ensure you opt for an Android app development platform as it would allow you to target a mass customer base and promote your business. On the other hand, if your business is all about selling premium or expensive products then iOS app development should be your priority.
3. Revamp Your Marketing Strategy
If you simply run into embracing random marketing techniques then your app development project will eventually fail. Remember that your target audience decides the marketing strategy to incorporate for your app development. When you do customer research, you can easily get to know about the type of audience you have. In the case of iOS apps, you can opt for paid app downloads. Furthermore, you will need to keep the design and user experience in optimal form. Try to market your iOS app across social media platforms and websites.
On the other hand, if your target audience is on Android then you should consider free app downloads to attract your users and convert them into potential customers.
4. Figure Out the Budget of Your Project
When you do research, you can easily figure out the right mobile app development framework to choose for app development. If your customers have Apple devices then you will opt for iOS app development which ultimately costs more. On the other hand, if your audience has Android then choose the best Android app development company to build scalable, feature-rich, and revolutionary mobile apps. iOS apps cost more, though, Android apps are more equipped with features.
Ensure you do your extensive research to determine your app development budget. When you are already prepared, you will have no issue with the costs involved.
Once you are done researching and collecting information, it’s time to start working on the mobile app development project.
List of Features to Include in Your Mobile App Development
Here is a list of the features to include in your mobile app development.
- Voice Search: Integrating voice search functionality allows users to interact with the app using voice commands.
- Location: Incorporating location-based services enables the app to provide personalized content, location-specific recommendations, and real-time information.
- Face Detection: Face detection serves a range of purposes, including user authentication, photo editing, augmented reality filters, or security features.
- Social Integration: Integrating social media platforms allows users to easily share app content, invite friends, and connect with their social networks.
- Augmented Reality (AR): Incorporating AR features into a mobile app can provide interactive and immersive experiences to the users which leads to maximum retention.
- Personalization Options: Offering personalization options allows users to customize the app according to their preferences, such as themes, layouts, notifications, and content recommendations.
- Offline Support: Providing offline support allows users to access certain features or content of the app even without an internet connection.
- Payment Gateway: Integrating a secure and reliable payment gateway allows users to make in-app purchases, subscriptions, or transactions seamlessly.
Conclusion
So, there you have it! That’s a wrap to the importance of customer research in mobile app development. Ensure you conduct extensive research to figure out the right audience, budget, and preferred mobile app development platform.
Furthermore, you should incorporate these features to build a solid, scalable, and feature-rich mobile app that fosters “Growth”.
Don’t have time to build an app? Looking for professional assistance? If so, look no further than EitBiz!
As a leading mobile app development agency, we efficiently conduct customer and market research to understand the needs of your customers. After gaining a thorough plan, we craft a systematic plan to build and deploy robust, scalable, feature-rich, responsive, and high-quality Android or iOS apps.
Planning to build a custom mobile app? If so, contact EitBiz at +1 (812)530-6300 or you can send us queries at info@eitbiz.com today!
