Explainer videos have become an essential tool for businesses to convey their message, showcase their products or services, and connect with their audience in a concise and engaging manner. With the rise of digital media, explainer video production has evolved significantly, incorporating new trends, technologies, and styles.Â
In this blog, we’ll delve into the latest trends in explainer video production, exploring what’s hot and what’s next in this exciting field.
1. The Rise of 3D Animation
Traditional 2D animation is no longer the only game in town. 3D animation has taken center stage, offering a more immersive and engaging experience for viewers. With the advancement of technology, 3D animation has become more affordable and accessible, allowing producers to create stunning visuals that capture audiences’ attention.
According to a report by ResearchAndMarkets, the global 3D animation market is expected to grow from 12.4 billion in 2022 to 24.3 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.2%.
2. Increased Focus on Storytelling
Storytelling has always been at the heart of explainer video production, but recent trends emphasize the importance of crafting a compelling narrative that resonates with viewers. Producers are now focusing on developing characters, creating a sense of drama, and incorporating humor to make their videos more memorable and shareable.
A study by HubSpot found that 72% of customers prefer video content that tells a story, making it an essential element in explainer video production.
3. The Growing Importance of Interactive Elements
Interactive elements such as animations, transitions, and graphics have become more prominent in explainer videos, enhancing the viewing experience and encouraging viewer engagement. Producers are using these elements to create interactive tutorials, simulations, and demonstrations that educate and entertain viewers.
According to a report by Interactive Media Council, interactive video content has a 16% higher conversion rate compared to static video content, making it an attractive option for businesses looking to drive results.
4. The Rise of Live-Action Explainers
While animated explainer videos are still popular, live-action explainers are gaining traction, offering a more realistic and relatable approach to storytelling. Live-action explainer videos often feature real people, settings, and objects, making them more authentic and engaging for viewers.
According to a report by AdAge, live-action explainer videos have seen a 25% increase in usage over the past two years, making them a popular choice for businesses looking to create a more human connection with their audience.
5. The Importance of Mobile Optimization
With the majority of video consumption taking place on mobile devices, explainer video producers must ensure that their videos are optimized for mobile viewing. This includes considering factors such as video length, frame rate, and resolution, as well as incorporating interactive elements and animations that are designed specifically for mobile devices.
6. The Growing Popularity of Vertical Videos
Vertical videos have become increasingly popular, especially on social media platforms like Instagram and TikTok. Producers are now creating vertical explainer videos that are specifically designed for mobile devices, taking advantage of the unique aspect ratio and features of these platforms.
According to a report by HubSpot, vertical videos have a 30% higher engagement rate compared to horizontal videos, making them an attractive option for businesses looking to increase their online presence.
7. The Rise of Explainer Video Length
While traditional explainer videos typically range from 60 to 90 seconds, recent trends suggest that longer explainer videos are gaining popularity. Producers are now creating explainer videos that range from 2 to 5 minutes in length, providing a more in-depth and comprehensive overview of their product or service.
According to a report by AdAge, explainer videos that are 2-3 minutes in length have a 20% higher engagement rate compared to shorter videos, making them an attractive option for businesses looking to convey more complex information.
8. The Growing Importance of Accessibility
Accessibility is becoming a critical aspect of explainer video production, with producers ensuring that their videos are accessible to viewers with disabilities. This includes incorporating closed captions, subtitles, and audio descriptions, as well as ensuring that videos are compatible with assistive technologies such as screen readers.
According to a report by the World Health Organization, over 1 billion people worldwide have some form of disability, making accessibility an essential consideration for explainer video producers.
The Future of Explainer Video Production
With the rise of virtual and augmented reality, we can expect to see more immersive and interactive explainer videos in the future. Producers will need to adapt to these new technologies and incorporate them into their productions to stay ahead of the competition. According to a report by MarketsandMarkets, the global virtual reality market is expected to grow from 1.8 billion in 2020 to 44.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 33.8%.
Also read : Beyond Recruitment: The Evolution of Talent Acquisition in the Digital Age
Closing Thoughts
Explainer video production has evolved significantly over the years, incorporating new trends, technologies, and styles. From the rise of 3D animation to the growing importance of accessibility, producers must stay ahead of the curve to create engaging and effective explainer videos. By understanding the latest trends and technologies, businesses can create explainer videos that resonate with their audience, drive engagement, and ultimately, drive results. Whether you’re a seasoned producer or just starting out, the future of explainer video production is exciting and full of opportunities.
