The real estate industry is booming as more and more residential and commercial buildings go up. Under such circumstances, new enterprises, middlemen, and agents are about to enter the market. It is obvious that in this fiercely competitive market, real estate companies must differentiate themselves in order to thrive.
Real estate firms used traditional media to market their products ten years ago. But offline marketing is no longer effective due to the rise of technology and consumers’ shorter attention spans. For this reason, in order to catch customers’ attention, major players resorted to visually appealing real estate digital marketing strategies.
We discuss some of these efforts in this blog. We’ll also go over some key digital marketing guidelines and tactics that real estate companies need to follow. This can help you understand how this industry’s marketing has changed throughout time.
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How to Create Real Estate Digital Campaigns
How can property developers interact with the next billion internet users in India? The majority of people in the nation use the internet regularly. All products, be it coffee cups or condos for a billion dollars, are looked up, contrasted, and purchased online. Real estate brokers and businesses nowadays must improve their internet presence in order to take advantage of this enormous industry. Real estate companies can communicate with potential clients through a multitude of online platforms. These are a few of them.
Online directories
Real estate companies are featured on a number of platforms, including Bing Places, Yelp, Just Dial, IndiaMART, and many more. These internet directories are a fantastic method to become more visible to potential clients who are looking for companies just like yours. You don’t need to put in extra work to be seen on these platforms because there is already a lot of traffic there.
Social media networks
In order to engage with clients, social media presence is now a must for any business. Social media profiles are actually starting to serve as veritable testimonials to a company’s legitimacy. By producing thought-provoking material and providing their clients with useful information on social media platforms like Facebook, Instagram, Twitter, and LinkedIn, real estate companies can set the standard.
Google My Business
Establishing Google My Business (GMB) is crucial for local SEO. It provides the exposure your company needs and the resources it needs to manage its internet presence. You can include your location, services, contact information, reviews, and much more on your GMB profile. In summary, this platform allows you to display all the information a potential customer could want to know about your company.
Paid ads
Using paid search advertisements might be a terrific method to help your real estate company grow. Google provides a variety of sponsored ad formats, including picture, video, display, and search ads. You can design eye-catching advertising campaigns
to advertise your company based on your needs. These advertisements also get beyond geographic limitations at a reasonable price.
Organic website traffic
Although sponsored advertisements might yield immediate benefits, organic tactics are essential to the long-term viability of web marketing initiatives. For this reason, using website SEO to establish your online authority is essential. As opposed to sponsored advertisements, it will also bring you a large number of inbound leads that are more likely to convert.
4 Successful Digital Marketing Campaign Examples in Real Estate
Many businesses have successfully executed and thought outside the box when it comes to their real estate digital advertising. Let’s take a look at some jaw-dropping examples of real estate-related digital marketing campaigns.
1. Mahindra Lifespaces
One of the most effective digital marketing strategies in the real estate sector was developed by Mahindra Lifespaces. With a Facebook lead generation campaign, the real estate developer hit the jackpot, receiving returns on its advertising investment that were up to four times greater. Between December 2016 and December 2017, this occurred. The business collaborated with Social Beat to develop a campaign for both Indian and foreign consumers.
Its emphasis on video advertisements, which included a particularly eye-catching Mother’s Day film, was what made it stand out. The business showcased stills of the properties in a single ad unit by using carousels. Furthermore, it communicated with customers who were in the middle of their purchasing process in addition to those who had filed their lead forms.
2. Godrej Properties Limited
A well-known brand when it comes to effective advertising is Godrej. Its range of digital real estate campaigns reflects this. The corporation started a campaign called “Everyday Joys” in November 2021 with the intention of designing settings that symbolize happy experiences that occur on a daily basis.
The business produced three endearing video ads to reaffirm that the best memories are made at home. This ad promoted belongingness, community, and family life—all of which are ties to homes. Ogilvy India designed the campaigns. The videos were released on all of the main social media networks, providing an effective example of a digital marketing campaign.
3. DLF India
With its digital campaign, DLF sought to address important concerns about trust and openness between clients and agents. Launched in 2021, the DLF Cares campaign was disseminated both offline and on all internet channels. Live footage of the company’s workers advocating for underprivileged communities during crucial COVID-19 moments was aired.
Employees of DLF helped with the campaign by helping with energy, safety precautions, sanitization, and other necessities. In order to strengthen openness and confidence with its clients, the business also conducted in-person video interviews with the inhabitants. The DLF brand has continued to generate positive conversations as a result of our real estate digital marketing campaign.
Key Takeaways
- The potential for online media to expand and support real estate enterprises is limitless. It’s the only way to make it through the industry’s fierce competition.
- Businesses can increase their visibility by registering with internet directories. Digital real estate initiatives on social media networks can increase the value of a business.
- It is better to have a healthy mix between SEO for long-term organic results and paid search ads for immediate results.
- Mahindra Lifespaces does a fantastic job with the Facebook ad formats. Both a lower ad spend and a higher ROI were the outcomes.
- Godrej demonstrated to us how strong emotions can be in influencing consumer behavior in the real estate market.
- Transparency and reliability in the sector are essential, as the DLF campaign highlighted. It also brought attention to how effective social media is in distributing ads.
- We learned from 99acres that wacky tones can also be extremely effective in examples of digital marketing campaigns. It also underlined how important it is for brands to provide their customers with information that is true and accurate.
Conclusion
For the real estate industry to thrive, significant digital marketing initiatives are required. Real estate digital marketing efforts are essential since the whole consumer base has switched to internet media. We covered some excellent case studies of digital marketing initiatives in this blog that any company can use as a model.
FAQs
Q1. What is digital marketing in real estate?
Ans. Digital marketing in real estate is a medium to promote the services and offerings of real estate agents and businesses online. It includes various channels through which businesses can acquire, nurture, and convert leads.
Q2. Does digital marketing work for real estate?
Ans. Yes, it does. In fact, digital marketing is now a must for real estate businesses to ensure survival. Since most customers are active online, it’s important for businesses to market themselves digitally. Traditional channels alone may not bring in great results.
Q3. How do you attract high-end real estate clients?
Ans. The best way to attract loyal and high-end clients is by first establishing your authority. By providing valuable content and great service, you can attract quality leads. Your online presence also exposes you to potential high-paying clients.
Q4. How do digital marketing companies do real estate?
Ans. Companies use different online channels to showcase their services and brand proposition. This includes online directories, company websites, platforms like Google My Business, and social media. By continuously being active on these platforms, brands can attract many customers.
Q5. What are some examples of marketing strategies in real estate?
Ans. There are hundreds of real estate companies that make for great digital marketing examples. Some noteworthy names are Mahindra Lifespaces, Godrej Properties Limited, DLF India, and 99acres.com.
Q6. Is marketing important in real estate?
Ans. Yes, there’s no doubt that marketing is important in real estate. It brings in new clients and ensures constant revenue for the business. It exposes the company to various opportunities for growth and expansion.
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