When it comes to the context of e-commerce businesses, every conversion counts! However, a lot goes inside the mind of a customer before they click! And it largely depends on your Shopify store design integration for converting a potential lead into a customer.
Confused? Well, don’t be! Because your store design directly affects the psychology of a user. Innovative and unique designs are the instruments that can help create an intuitive experience, which will eventually guide the user to making purchases.
In this blog, we will deal with a handful of reasons to see how psychological design strategies may help drive sales for your Shopify stores, and why you need to hire Shopify developers for that.
Attractive Design- How Does It Affect Our Psychology?
A thing about us human beings is that we are instinctive creatures! Our brains are wired in a way that helps us make decisions in a jiffy. And often, it has been seen that these decisions are based on emotional aspects more than that of practicality!
When your Shopify store features a visually appealing design that captivates visitors from the moment they arrive, it can effectively leverage these inherent human tendencies. This initial engagement can help create a compelling user experience that keeps visitors intrigued and significantly enhances their overall interaction with your site. By capturing their attention immediately, your store can draw them into exploring your products and services more thoroughly, ultimately fostering a deeper connection with your brand.
When your Shopify store features a visually appealing design that captivates visitors from the moment they arrive, it can effectively leverage these inherent human tendencies. This initial engagement can help create a compelling user experience that keeps visitors intrigued and significantly enhances their overall interaction with your site. By capturing their attention immediately, your store can draw them into exploring your products and services more thoroughly, ultimately fostering a deeper connection with your brand.
When your Shopify store features a visually appealing design that captivates visitors from the moment they arrive, it can effectively leverage these inherent human tendencies. This initial engagement can help create a compelling user experience that keeps visitors intrigued and significantly enhances their overall interaction with your site. By capturing their attention immediately, your store can draw them into exploring your products and services more thoroughly, ultimately fostering a deeper connection with your brand.
And out of every 10 users visiting an e-commerce store, a unique design strategy compels 7 of them to make a purchase. That’s how an attractive design helps increase conversion rates!
Key Psychological Design Elements To Drive Sales
Now, let’s address the topic and look at some of the key psychological design elements that help drive sales to your Shopify store-
- The Element Of Social Proof
In the world of e-commerce, trust, and credibility speak the last words. These are the two sole things that can make or break your Shopify store! Users tend to trust and purchase products that have already been bought extensively by others in the past.
So, try displaying the testimonials, customer ratings, and reviews on each of the products of your store. Along with it, don’t forget to include social media mentions. These help develop a sense of trust and credibility, that ultimately results in a user making a purchase.
- The Element Of Legitimacy
The increase in fraudulent websites and malpractices has played a key role in deterring customers from online purchases. That’s the reason why you need proof of legitimacy to assure the users about the genuineness of your e-commerce store.
Displaying logos of recognized payment gateways, or featuring security certifications makes online users assured about the legitimacy of your online store. It’s this feeling of safety and security that makes them hit the buy now button whenever they visit your store.
- The Element Of Scarcity
A basic psychology trick to help generate sales is creating a sense of urgency. The best way to do this is to display offers with limited-period availability. Understand this- a customer will only be intrigued to click when your offers create that sense of urgency in them.
Highlighting things like perishing stock levels, limited-period offers, etc, successfully triggers this sense of urgency, and encourages a user to make faster decisions while purchasing. This is one of the ultimate techniques to increase sales!
Hiring a website designer for Shopify might help loads to come up with innovative and unique design ideas that can have deep psychological impacts on the users. Also, hiring offshore web design services like Digital Concepts makes the whole procedure a lot more cost-effective!
Shopify Developers- The Harbingers Of Sales
Now let’s move on and see how hiring a Shopify developer in India can help-
- Help Implement Scarcity Techniques
A Shopify developer can help to seamlessly implement the scarcity techniques to boost your Shopify store sales. They can set countdown timers for limited-period offers, and show bundles like “frequently bought together” to increase the overall purchase drive of the users.
- Help Optimize Product Pages
The product page of your store is an essential place where users visit to have a detailed idea of the product before purchasing. A professional with expertise in custom Shopify development can highlight the key features and list the important elements to make it easier for the users to comprehend.
- Help Feature The Social Proof Elements
An expert Shopify developer can successfully integrate the ratings and reviews of previous customers, and can also showcase the security certifications. These help build trust among users and result in increased sales.
To Conclude
When it comes to online user behavior, the psychological aspects take centre stage! That’s the reason why you need to come up with strategic design elements that can intrigue users to the extent that they make a purchase, which eventually translates to a boost in sales for your Shopify store.
